Roz Johnson, Senior Vice President, Chief People Officer.Eric Fencl, Chief Administrative Officer.Voin Todorovic, Chief Financial Officer.Jenn Kretchmar, Chief Digital and Merchandising Officer.The executive leadership team also includes: Fitzgerald joins a talented group of driven and seasoned executives, many of whom have played an instrumental part in strategically evolving the company and delivering the most profitable year in the company's history in fiscal 2022, on the heels of the previous most profitable year in fiscal 2021.
We welcome Julia and her knowledge, experience and passion to further integrate and elevate our efforts to drive value across the company through our evolved marketing and communications strategy," concluded Ms. With over 10 billion media impressions generated annually, Build-A-Bear has reached iconic status providing even more opportunity and desire for consumer connectivity. We do this by leveraging access to our in-store marketing, first party contacts, social media and public relations to drive awareness and sales. At this juncture, it is more critical than ever for Build-A-Bear to create impactful and diversified communications and content, effectively delivered across a wide array of touchpoints to a variety of consumers. "As we look forward to our next quarter century, our consumer base has expanded beyond kids with 40% of sales to teens and adults, our footprint has evolved beyond malls to tourist and hospitality areas, and our categories have extended beyond plush to include gifting, collectibles, gaming and entertainment. Expanding the leadership team to include this critical and strategic role will allow us to continue to build upon the special and lasting relationships we create with our guests and consumers." As we continue to celebrate 25 years of 'adding a little more heart to life' we have strong momentum with two record breaking years in a row.
Sharon Price John, Build-A-Bear Workshop President and Chief Executive Officer, commented, "Over the last few years, we have been building new ways to drive profitable growth as a digital, multi-channel, diversified, site-based entertainment and experience company. She will lead Build-A-Bear's focus on brand communications, integrated marketing, public relations, and creative services, while integrating the company's cause marketing efforts in conjunction with the Build-A-Bear Foundation, the company's 501(c)3 organization. She has held critical marketing roles in the areas of retail, toys, juvenile products, childhood education, and non-profit, with senior level positions at Sylvan Learning, Sears, VTech, Hallmark, and most recently serving as the Chief Marketing Officer at the American Lung Association. Fitzgerald brings more than 20 years of experience in creating and implementing marketing strategy, communications and brand development with a proven track record of driving digital transformations, and results. Build-A-Bear Expands Leadership Team as Company Reports Record Year and Continues Strategic Evolution
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